Red Bull asked us to design a limited premium book to expose the Red Bull Athletes projects. This resulted in the concept 'Welcome to the world of Red Bull Athletes'. You can find more than 50 projects in this book, projects that Red Bull has realized in collaboration with their athletes. Such as Kenny Belaey who is riding a slackline with his bike at 2700 meters in the French Alps, Max Verstappen who took his Formula 1 car over the Erasmusbrug at a speed of 230 km/h, or Kjeld Nuis (Jumbo-Visma) who became the fastest man ever on ice, reaching a speed record of 93 km/h. In addition to the book, there are online videos that are linked by a QR code in the book. Get inspired and discover the world of Red Bull Athletes!
Design & Art Direction