From electro-acts to singer-songwriters and from reggae-bands to rock-bands. Pop op de Kaap, a new and diverse popfestival with a raw edge. For this new festival we designed the brand identity and the campaign image. With this campaign image we brought back the well known red-lights into the street scenes of Katendrecht. A notable campaign image that refers to the illustrious history of Katendrecht. After years of renowned history, the new cultural heart of Rotterdam is beating on the ‘Kaap’ of Katendrecht.

Client:
Codarts Rotterdam

Project:
Pop op de Kaap