From electro-acts to singer-songwriters and from reggae-bands to rock-bands. Pop op de Kaap, a new and diverse popfestival with a raw edge. For this new festival we designed the brand identity and the campaign image. With this campaign image we brought back the well known red-lights into the street scenes of Katendrecht. A notable campaign image that refers to the illustrious history of Katendrecht. After years of renowned history, the new cultural heart of Rotterdam is beating on the ‘Kaap’ of Katendrecht.
Pop op de Kaap